Cabinet minister Owen Paterson visits Notts manufacturer Doff Portland

A CABINET minister visited a Notts manufacturer of insecticides, weed killers and garden care products today to discuss its plans to expand.

Doff Portland has undergone a major rebrand as part of its strategy to grow its share of the residential lawn and pest control market.

To mark the occasion and celebrate Doff’s continuing involvement in UK manufacturing, Owen Paterson, North Shropshire MP and Secretary of State for Environment, Food and Rural Affairs and Mark Spencer MP for Sherwood, visited the Hucknall head office.

At the top of the agenda was Doff’s future UK manufacturing plans, employment opportunities for local people and the regulatory environment for UK businesses involved in research and development.

Having been acquired by 151 Products in December 2012, the two like-minded companies set out to rebrand Doff to make the brand more modern and demonstrate its contemporary appeal to the DIY, garden centre and multiple grocery retail market.

Matt Jones, managing director of Doff Portland, said: “This is a really exciting time for Doff. We’re very proud of how far we’ve come over the last ten months, so welcoming Owen Paterson MP and Mark Spencer MP into our Nottingham factory today was a real honour. We’re extremely positive about our future as UK manufacturers and look forward to a prosperous future.

As part of the brand overhaul, a new-look logo will be introduced, which will feature on all 150 products that will continue to be manufactured in the firm’s Nottingham factory – where the items have been formulated for its entire 65 year history.

Amanda Lewis, marketing manager at 151 Products, who oversaw the rebrand, said: “The brand’s fresh look will strengthen its on-shelf appeal, which we hope will attract retailers who are looking for smart, contemporary lines to fill their shelves.

“Mixing fresh, bright colours on the packaging allows the products to stand out against competitive items, bringing the brand up-to-date and propelling Doff Portland to the forefront of the garden care industry.

“The brand has received a fantastic response and will be stocked in an increasing number of garden centres, as well as large and small format multiple retailers.”

Doff Portland’s range of plant feed, lawn care and control products has been divided into a variety of easily identifiable categories with retailers in mind.

The colour-coded categories, ranging from rodent control and ready-to-use weed killers, makes Doff Portland’s products the easy answer to all gardening problems. The addition of clear usable instructions, which are provided with each product, will also offer the consumer an improved user experience.